ABC vs AB link exchanges: three-way and direct link swaps explained
How direct (AB) and three-way (ABC) link exchanges work, why people choose three-way swaps, and the real risks and trade-offs of each format.
B.E.N Blog
Link building, done in the open
Practical guides to link exchanges, three-way links and using AI assistants over MCP to find backlink opportunities, without breaking Google's rules.
How to find backlink opportunities with an AI assistant and MCP
A practical workflow for using Claude, Cursor or another MCP-capable AI to find, vet and track backlink opportunities, while you approve every decision.
Link exchanges: how they work, and when they are safe or risky
What a link exchange is, the formats people use, and where Google's spam policies draw the line, so you can tell a sensible swap from a risky scheme.